Need more justification to attend trade shows?
Here's the first 20 reasons:

1. Accelerate your product into new markets

2. Achieve qualified leads for personal follow-up

3. Attract new sales representation

4. Augment and strengthen your distribution chain

5. Change or improve the perception of your organization

6. Communicate technical benefits / data / features

7. Comprehend customer problems

8. Continue customer contract at all levels

9. Coordinate post-show factory visits with your prospects

10. Demonstrate new products and features of old products

11. Develop leads

12. Discuss benefits with feedback from booth visitors

13. Distribute product samples and mementos

14. Dramatize your message of features and benefits

15. Enhance word of mouth market expansion

16. Establish distribution networks

17. Evaluate your competitors' products and marketing

18. Expand leads for joint ventures and licensing agreements

19. Extend your reach to unknown prospects

20. Generate more prospects for old and new markets14th May 2010